Graphic & Production Design | Install Management
IndigoBaby is Indigo’s newest department within their flagship store at Sherway Gardens. This new retail concept specializes in a uniquely curated selection of baby and parenting essentials.
Working with Indigo, I developed concepts, designs, illustrations, and managed print production and installation for a variety of in-store graphics and signage within the IndigoBaby department.
Working with Flint and Embers I created a brand that told a new story. To share this story we completely updated and redesigned flintandembers.com and social platforms.
A site that leads consumers from story, to products, to purchase through continuously providing information about their products.
The look and feel of the Instagram account was designed to capture the essence of the brand with monochromatic and colourful imagery with intense B&W graphics.
Brand Design | Packaging
I wanted the packaging of each product to individually stand out yet feel fluid. Each cultivar is designed to have it’s own monochromatic colour pallet to differentiate the strain. The design included a pattern that could be used on the vanity packaging and trade collateral.
Illustration | Graphic Design | Layout
While working alongside the Director of Creative Presentation at Indigo, I developed a collection of illustrations for an online resource platform. Working closely with the IT team I organized icon and type size and placement within the page’s layout. The platform is used as an asset for internal presentations company-wide.
Graphic Design | Production Management
Never Argue with the Data
Taken from the children’s cartoon: Jimmy Neutron, this quote holds depth and meaning within the office where it is displayed. Working with Indigo, I created this graphic to enhance the accent wall in the core of their digital office. It brings a burst of colour into the space, while providing an interactive experience for potential job candidates.
Indigo is Canada's largest cultural department store specializing in books and the many stories they tell. Working with Indigo I developed a series of graphics to enhance the different departments of their stores across Canada.
Indigo Bay-Bloor - Alcove Graphics
Graphic & Production Design
Indigo Sherway Gardens - Store Renovation
Production Design
Indigo Burlington - Store Renovation
Graphic & Production Design
Indigo Sherwood Park - Store Renovation & Hoarding Graphics
Graphic & Production Design
Indigo Kitchener - Store Renovation
Graphic & Production Design
Photography shot for Bullrider has been used for provincial board submissions to OCS, BCLDB, AGLC and GS1. Images have also been used on their social media accounts.
Working closely with Akim, I directed and shot this video. We determined a list of shots and locations for the music video after creating A and B roll shot ideas for so we could have enough content to work through with the motion designer.
