Graphic & Production Design | Install Management

IndigoBaby is Indigo’s newest department within their flagship store at Sherway Gardens. This new retail concept specializes in a uniquely curated selection of baby and parenting essentials.

Working with Indigo, I developed concepts, designs, illustrations, and managed print production and installation for a variety of in-store graphics and signage within the IndigoBaby department.

Working with Flint and Embers I created a brand that told a new story. To share this story we completely updated and redesigned flintandembers.com and social platforms.

A site that leads consumers from story, to products, to purchase through continuously providing information about their products.

The look and feel of the Instagram account was designed to capture the essence of the brand with monochromatic and colourful imagery with intense B&W graphics.

Branding

The concept behind this design was inspired by the owner's work in communications—telling stories, building relationships, and bringing people together. I wanted to capture the owner's ability to connect her clients with their publics through the pillars of PR, Events, Strategy, and Project Management. I created a logo and wordmark that were simple but straight to the point, so that each could be used separately but still define her brand.

Illustration | Install Management

I was commissioned to create a series of large scale graphics for Indigo’s Corporate office. The idea was to feature a variety current culture icons with some of their inspirational quotes.

Brand Design | Packaging

I wanted the packaging of each product to individually stand out yet feel fluid. Each cultivar is designed to have it’s own monochromatic colour pallet to differentiate the strain. The design included a pattern that could be used on the vanity packaging and trade collateral.

Graphic Design | Production Management

Never Argue with the Data

Taken from the children’s cartoon: Jimmy Neutron, this quote holds depth and meaning within the office where it is displayed. Working with Indigo, I created this graphic to enhance the accent wall in the core of their digital office. It brings a burst of colour into the space, while providing an interactive experience for potential job candidates.

Photography shot for Bullrider has been used for provincial board submissions to OCS, BCLDB, AGLC and GS1. Images have also been used on their social media accounts.

Illustration | Graphic Design | Layout

While working alongside the Director of Creative Presentation at Indigo, I developed a collection of illustrations for an online resource platform. Working closely with the IT team I organized icon and type size and placement within the page’s layout. The platform is used as an asset for internal presentations company-wide.

Indigo is Canada's largest cultural department store specializing in books and the many stories they tell. Working with Indigo I developed a series of graphics to enhance the different departments of their stores across Canada.

Indigo Bay-Bloor - Alcove Graphics

Graphic & Production Design

Indigo Sherway Gardens - Store Renovation

Production Design

Indigo Burlington - Store Renovation

Graphic & Production Design

Indigo Sherwood Park - Store Renovation & Hoarding Graphics

Graphic & Production Design

Indigo Kitchener - Store Renovation

Graphic & Production Design

Working closely with the artist; Akim, we determined a list of shots and locations for the Stockholm Syndrome music video. We created shot ideas for A and B rolls so we would have enough content to work with. While on-site shooting, multiple new ideas and angles came to us so we took additional time to capture these moments. The collection of these shots and ideas can be seen within the video.

Branding

Cedar Ridge creates and builds a wide range of custom outdoor products such as storage sheds, gazebos and cabanas. Using their functional and aesthetically pleasing design builds as inspiration, I created a brand identity that would ensure that they stand out amongst their competitors.

Flint and Embers wanted to promote the release of their new strain: Zookies, a hybrid between popular strains Animal Kookies and Gorilla Glue. To promote this release, a instagram story was created to promote along side a retail trade promotion. The instagram story moved across an evidence board connecting information about this new strain, creating curiosity about this new product. This story was shared on the Flint and Embers, Cannavolve’s and participating retailers’ instagram stories. The retail stores were also given cookie jars and print collateral to display in-store. Each item included a QR code linking the product sightings pages on the company website.