Agency / Mass Minority / Digital Design & Production
Working with the team at Mass Minority, I helped develop and maintain Party City’s year-round U.S. email system. We produced daily assets in addition to seasonal, holiday, and promotional emails.
We were brought on with no lead time and asked to continue email production immediately. We quickly learned their system, created the necessary layouts, and produced several emails for same-day and week circulation—all while maintaining their existing creative approach and meeting their ongoing schedule.
Once we stabilized the release schedule and moved two weeks ahead, I was tasked with creating a Photoshop-based template system. Each template included modular, easily replaceable elements and links to streamline production across the team.
Social
Working with the team at Mass Minority, I helped maintain Party City’s U.S. 360 campaigns including paid and organic social.